The Power Of The Trident

Our team was called on to promote the release of international superstar Cody Simpson’s debut poetry book. We saw the value and power of the Trident as a brand for Cody, so we leaned into it.

We created killer graphics, video teasers, Instagram Live Q&A’s, companion song releases, and an original film that harnessed the creative spirit of Cody’s influences (Jim Morrison, Jack Johnson, Jack Kerouac). The result? A #1 World Release on Amazon Literature, and more than 250mm+ social media impressions. Check out Prince Neptune the film here.