No Label? No Problem
When Pedrito Martinez told us that he was self-producing and self-releasing his latest batch of singles with Eric Clapton, we jumped at the opportunity to help him release these great new songs. What made this project so special? Besides the fact that we’d be working on a collaboration with one of the most iconic guitarists and songwriters alive, we had the opportunity to help another legend tell his story, in his own way. Pedrito had always dreamed of creating his own label and releasing terrific new music under his own name with no strings attached. So we went ahead and created the Eshuni label for Pedrito, set up his own distribution channel, and released his two new songs both of which have set personal records for Pedrito in first-week streams (over 500,000 first-week streams for the two songs!).